Performance Max: how to 2x your ROAS
Duane is going to show you the process his team uses to scale clients with Performance Max.
We are going to focus on our shopping feed, where 80% of the work should be done.
The difference between a good shopping feed and a great shopping feed, can make or break your ROAS.
This talk will cover the following:
- Build a shopping feed that works for Google’s AI and tech
- Understand why SKU optimization is the easier way to scale revenue
- Tips on using automation and optional attributes to make your brand more profitable
Duane Brown
Take Some Risk Inc.
Google Local Services Ads: everything we have learned in 3 years of running these for clients
In this talk Anthony will discuss everything he has learned in the three years he has run Google Local Services Ads for clients of his agency.
He will discuss how to maximize performance, pitfalls to avoid, creative strategies and hidden gems and will show some case studies across different accounts and verticals.
Anthony Higman
ADSQUIRE